Views: 28 Author: Site Editor Publish Time: 2025-08-14 Origin: Site
In the printing industry, wholesale printing customization is an important means of corporate publicity, brand promotion and product packaging. Through customized printing, companies can create printed products that match their own brand image, such as notebooks, brochures, packaging boxes, handbags, etc. Different customization needs determine the choice of printing process. This article will introduce the main processes and options of wholesale printing customization to help companies make more informed decisions when choosing printing solutions.
1. Main printing processes
Wholesale printing customization involves a variety of printing processes, and different printing methods are suitable for different materials and needs.
Offset Printing: Suitable for large-scale printing, high color reproduction, stable printing quality, commonly used in books, brochures, packaging boxes, etc.
Screen Printing: Suitable for irregular surfaces, such as cloth, plastic, glass, metal, etc., can be used to customize T-shirts, handbags, signs, etc.
Digital Printing: Suitable for small-scale printing, fast production speed, and supports personalized customization, such as customized business cards, personalized notebooks, etc.
UV Printing: UV-curable ink can be printed on various materials with bright colors and durability, suitable for high-end packaging, PVC cards, etc.
Thermal Transfer Printing: The pattern is transferred to the material using high temperature, often used for custom mugs, metal plates, clothing, etc.
2. Paper and material selection
The choice of printing materials directly affects the texture and effect of printed products. Different materials are suitable for printed products with different uses.
Coated paper: High smoothness, suitable for posters, leaflets, album covers, etc.
Dolly paper: Suitable for books and notebook pages, smooth writing, good ink absorption.
Kraft paper: Environmentally friendly and durable, suitable for handbags, environmentally friendly packaging, retro-style notebooks.
PVC/Plastic material: Suitable for membership cards, logos, waterproof labels, etc.
Special paper: Such as pearlescent paper, embossed paper, flocking paper, etc., used for high-end business cards, gift packaging, invitations, etc.
3. Customized printing options
Foil Stamping: Adding metallic luster effect to the surface of paper through hot pressing, often used in high-end invitations, business cards, and packaging boxes.
UV Spot UV: Applying a layer of bright transparent coating to specific areas of the printed product to enhance visual impact, suitable for high-end albums and packaging.
Embossing/Debossing: The embossing process makes the pattern or text three-dimensional, improving the touch and texture.
Lamination: Adding a layer of transparent film to the surface of the printed product, divided into bright film and matte film, to increase waterproofness and wear resistance.
Die Cutting/Laser Cutting: Used to make special-shaped labels, artistic business cards, personalized packaging, etc.
4. Color mode and printing accuracy
In customized printing, color and accuracy directly affect the final effect.
CMYK mode: suitable for most printed products to ensure color accuracy.
PANTONE spot color: used for brand printing to ensure color uniformity, such as corporate LOGO printing.
High-precision printing: such as resolution above 300dpi, to ensure clear patterns, suitable for fine graphic printing.
Conclusion
Wholesale printing customization involves a variety of processes and options. Different printing methods, materials and post-processing processes will affect the quality and visual effects of the final product. When choosing a customization plan, you should combine the company's needs, budget and application scenarios to select the appropriate printing process to create high-quality printed products that match the brand image.
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